Keywords play a really important role as they are a link between what people are looking for and the content you are providing to fill that need. The ultimate goal in ranking on search engines is to drive organic traffic to your site from the search engine result pages (SERPs), and one must choose keywords to target (the ones you are choosing should be related to your content), this will determine what kind of traffic one gets.
1. Using Keywords on your page
Just throwing your keywords in your content won’t be of any use. One needs to create a compelling content that will provide real authentic value for your audience. There are some basic keyword usage rules one should follow to get started. Using unique keywords should be done on each page for your site, this includes adding both title tag and the body of your content, this leads to an important point: the pitfalls of clickbait.
2. Usage of keywords to develop content strategy
A term known as, “Content to Keyword map” is simply creating a map that can help you understand the impact of your already existing content and one needs to figure out weak links or gaps that requires filling. All you need to do is start it with a keyword and create a piece of content around that term and sometimes your content is already there and all you need to is figure out how to match it to keywords.
No comments:
Post a Comment