How do you perform keyword research and selection?

Keyword research and selection is an important part of search engine optimization (SEO) because it helps you understand what words and phrases people are using to search for the products, services, or information you offer. By using relevant keywords in your website content, you can improve your chances of ranking higher in search engine results and attracting qualified traffic to your site. 

Here are some steps you can follow to perform keyword research and selection:

• Identify your target audience: Consider who you want to attract to your website and what they might be searching for.
• Make a list of relevant keywords and phrases: Think about the words and phrases that are related to your business and the products or services you offer. You can use tools such as the Google Keyword Planner to help generate ideas.
• Identify long-tail keywords: These are more specific and longer phrases that are less competitive and can drive targeted traffic to your site.
• Consider search intent: Make sure the keywords you choose align with the purpose of your website. For example, if you're selling products, you'll want to use transactional keywords that indicate a searcher is ready to buy.
• Use your keywords strategically: Incorporate your selected keywords into your website content in a way that feels natural and doesn't compromise the quality of your writing.

Remember, it's important to keep your target audience in mind and to choose keywords that are relevant to your business. It's also a good idea to review and update your keyword list regularly to ensure it stays current.

3 Content Marketing Advice Small Business should focus on- 2021

It is important for digital marketing companies in India to keep upgrading their business in order to exist in the market. For this they constantly need to keep themselves updated with the latest trends and changes in search engines. 

Content marketing is the center of all and is the most effective and affordable way to reach potential customers and generate traffic and that’s why it should be taken seriously to yield results in the long run. 

Small businesses often get stagnant and struggle to find ways to create content according to the likes and needs of readers in the long run. We are here to help them. 

Here you will find some of the proven content marketing ideas which will help you in growing your customer’s reach in 2021. 

Blogging – 

Blogging is considered as the backbone to promote useful, informative, genuine and trustworthy content for your readers 

A statistic shows that “traffic increment is directly related to increase in blog posts. 30 percent of traffic can easily increase after publishing 21-54 blog posts.” (1)

A data from Martech shows “that more than 80 percent of searchers prefer organic content instead of sponsored posts.” (2)

And this is why several digital marketing companies in India have now started taking blogging seriously.  

Apart from this, blogging will help you in creating value for your company and for your customers. You can add a blog section in your company’s page or as a separate blog.

Setting up a blog is very cheap and takes little effort. Wordpress is considered as the best platform suitable for blogging. You can know more about choosing the best platform for blogging. (https://www.bloggingbasics101.com/choosing-a-blogging-platform-quick-reference/). 

Be active on social media - 

Sharing content for your target audience on social media will help in boosting sales and will generate a lot of traffic. You just cannot ignore social media. You need to focus on a specific set of audience. 

You need to create content according to the likes and needs of social media users. It will also help in generating brand awareness. 

You need to create Facebook pages, Instagram pages and optimize them; you can also take help of infographics as it has an amazing way to influence customers. 

Ways to create Facebook page and optimize them for target audience. (https://blog.hootsuite.com/steps-to-create-a-facebook-business-page/)

To get some idea, you can find several Facebook pages of various digital marketing companies from India.

You can also visit your competitors' social profile pages to know more about the active users or you can take help of Google Analytics tools to monitor consumer behavior. 

Email marketing – 

Email marketing helps small businesses in creating long term relationships with their customers, creating value for customers. 

Email marketing is a great way to enhance growth for small businesses. With the help of blogging, you can have emails for the subscribed users. 

You can then use email marketing when you launch any new products, services, upcoming events, industry news to your subscribed readers. 

There are lots of email marketing tools like Hubspot, Benchmark, Mailchimp, Mailerlite, SendPulse, SendinBlue, Moosend etc., available in the market. You can use it to build funnels and create email marketing campaigns. 

Research shows that, “email marketing is a winning strategy for customer acquisition and customer retention for small as well as medium sized businesses.” (3)

A survey from WBR Digital and Emarsys in Feb & March 2016 shows that, “more than 80 percent of professionals recommended email marketing for business growth.” (3)