5 Reasons Why Startups Need to Invest in Video Marketing Early

As an infant startup, which business parameter resides right at the top of your priority list? Getting more investors? Hiring the right team? No! The first thing you will ever want for your company is more customers for your product. This will attract investors. Their money will enable you to hire the right team. The broader your customer base, the higher your chance of growing. And how do you get more customers in the current era? By marketing, of course. And while investing in marketing, video marketing has to be your priority.

Whether you are B2B or B2C, you need to invest in video marketing in Sydney. No matter how cash strapped you are, this is currently one of the major paths to bring in more customers. So, here are 5 reasons to convince you that video marketing is important. If not you, your competitors are surely investing in the same.

1.     84% of all internet traffic comes online to watch videos

Add to that the fact that almost 4.5 billion people use the internet today and 875,000 surf daily. If video marketing in Melbourne is not your priority, you are losing out on widescale visibility. People prefer to watch a short video rather than read a blog as the former’s content can be absorbed fast and on the go. In fact, the top companies save 75% of their marketing budget just for videos.

2.     People spend more time on videos

A visitor to your company’s website is likely to spend 88% more time on a page with a video rather than the one with just text. Additionally, their purchase decision is 93% more likely to get positively affected if you place a video in place of text. Without a doubt, customers today prefer video and will listen to your story if you present in video form which should directly help your sales figure as well.

3.     Senior executives are watching more videos

As per comScore, 59% of senior-level executives are watching more videos today than they used to just a year back. The figure is 80% when you come to the mid-senior level. And how is this relevant to you? This directly means that your product’s explainer video may very well reach a CEO interested in doing business with you. Or, you may get the attention of a top VC who will be willing to invest in your customer expansion plans.

4.     Videos will grow your revenue

Effective video marketing in Sydney can grow your brand engagement by nearly 139%. Plus, businesses that invest in video marketing have reported faster revenue growth than non-video users. Although being one of the most cost-intensive forms of digital marketing, videos carry the highest ROI among all. Dollar Shave Club became a billion-dollar company riding on just one viral video back in 2015.

5.     Videos stay in your customers’ minds

Studies have shown that people can remember only 20% of what they hear and 30% of everything they see. Combine audio and visual communication and those same people will remember 70% of the net information. In other words, the right video marketing in Melbourne will help your brand recalls. Once the need for your product arises, your customers will surely call you.

Almost 4.5 billion people use the internet today and 875,000 surf daily. If video marketing in Melbourne is not your priority, you are losing out on widescale visibility. People prefer to watch a short video rather than read a blog as the former’s content can be absorbed fast and on the go. In fact, the top companies save 75% of their marketing budget just for videos.