3 Content Marketing Advice Small Business should focus on- 2021

It is important for digital marketing companies in India to keep upgrading their business in order to exist in the market. For this they constantly need to keep themselves updated with the latest trends and changes in search engines. 

Content marketing is the center of all and is the most effective and affordable way to reach potential customers and generate traffic and that’s why it should be taken seriously to yield results in the long run. 

Small businesses often get stagnant and struggle to find ways to create content according to the likes and needs of readers in the long run. We are here to help them. 

Here you will find some of the proven content marketing ideas which will help you in growing your customer’s reach in 2021. 

Blogging – 

Blogging is considered as the backbone to promote useful, informative, genuine and trustworthy content for your readers 

A statistic shows that “traffic increment is directly related to increase in blog posts. 30 percent of traffic can easily increase after publishing 21-54 blog posts.” (1)

A data from Martech shows “that more than 80 percent of searchers prefer organic content instead of sponsored posts.” (2)

And this is why several digital marketing companies in India have now started taking blogging seriously.  

Apart from this, blogging will help you in creating value for your company and for your customers. You can add a blog section in your company’s page or as a separate blog.

Setting up a blog is very cheap and takes little effort. Wordpress is considered as the best platform suitable for blogging. You can know more about choosing the best platform for blogging. (https://www.bloggingbasics101.com/choosing-a-blogging-platform-quick-reference/). 

Be active on social media - 

Sharing content for your target audience on social media will help in boosting sales and will generate a lot of traffic. You just cannot ignore social media. You need to focus on a specific set of audience. 

You need to create content according to the likes and needs of social media users. It will also help in generating brand awareness. 

You need to create Facebook pages, Instagram pages and optimize them; you can also take help of infographics as it has an amazing way to influence customers. 

Ways to create Facebook page and optimize them for target audience. (https://blog.hootsuite.com/steps-to-create-a-facebook-business-page/)

To get some idea, you can find several Facebook pages of various digital marketing companies from India.

You can also visit your competitors' social profile pages to know more about the active users or you can take help of Google Analytics tools to monitor consumer behavior. 

Email marketing – 

Email marketing helps small businesses in creating long term relationships with their customers, creating value for customers. 

Email marketing is a great way to enhance growth for small businesses. With the help of blogging, you can have emails for the subscribed users. 

You can then use email marketing when you launch any new products, services, upcoming events, industry news to your subscribed readers. 

There are lots of email marketing tools like Hubspot, Benchmark, Mailchimp, Mailerlite, SendPulse, SendinBlue, Moosend etc., available in the market. You can use it to build funnels and create email marketing campaigns. 

Research shows that, “email marketing is a winning strategy for customer acquisition and customer retention for small as well as medium sized businesses.” (3)

A survey from WBR Digital and Emarsys in Feb & March 2016 shows that, “more than 80 percent of professionals recommended email marketing for business growth.” (3)

How to Use Social Media for Small Business: 3 Simple Tips

Social media is a useful way to build awareness of business, to reach maximum customers, targeting your specific audience and boosting sales and traffic for your business.

But the truth is many small business owners do in incorrectly or let’s just say they don’t know how to use it effectively like how to narrow their audience, how to display ads etc. 

Apart from these, there are various medium social media marketing firms who just boost their business simply by using social media effectively.

So below are some helpful tips which some small business can apply to use social media to great extent -  

1. Have clear defined goals – 

Having clear goals will help you in strategizing how you can use social media platforms like Facebook, Instagram, Twitter, Linkedin better to reach them.

List out three to four of your marketing goals. What is it you want? Whether you want to increase sales or you want to build business awareness and traffic?

Social media is a one-stop solution for all business owners. For different intentions, it can be used accordingly.

Having clear goals will also save time and money and you will be able to monitor your social media efforts.  

There are many ways to have clear goals. You can use SMART (Specific Measurable Attainable Relevant Timely) framework. This framework is all about creating specific and relevant goals which can be measured and achieved within a given time-frame.  

You can also conduct social media audit which will help you in knowing your current performance level (which will acts as a benchmark) based on your existing social media accounts and programs. 

2. Figure out your audience – 

Of course you are doing business for audience and it is crucial to find out your target audience and understand what they are looking for. 

Once you have a target audience and understood what they want, it will become easier to influence them to achieve your marketing goals.

You can take help of social media analytics which will provide your enough information about audience like demographics, their age, how many users are buying, key areas which need improvement, which keywords are targeted more and which keywords needs more focus etc.  

It is important to target your audience based on your marketing goals. 

3. Focus on your competition – 

Focusing on your competition will help in determining how to provide better services or content to your customers. 

You can check on your competition to know loop holes about them and strategize how to use it for your own benefit. 

Doing competition analysis also helps in knowing which social media platforms they are using and which platforms should you use, customers pain-points whether they are able to sort them or not. 

Like you can find out your competition by searching for social media marketing agency near me on search engine. This will provide you a list of various social media marketing firms of same cities. 

All these things will help you in building better customer relationships and achieving your marketing objectives simultaneously. 

Ensure your business growth with the Website Development company in Delhi

Why rely on a web agency ? Some make more personal resolutions, those who set goals linked to a sentimental sphere, and those who want to “breakthrough “on the web with their work. Well, if you are part of this third category, then you have landed in the right place!

This blog has listed below some of the main reasons a company should rely on a Website Development company in Delhi to get more popularity and gain leads via internet. 

What makes a company different from others is the human value of its components. Well, in a web agency, you can take advantage of the skills of a series of professionals, all specialized in the digital world. 

In short, many figures are all at your disposal, ready to satisfy your every request and desire and with which you can collaborate closely to increase visibility on the Net!

Partner in attaining your digital business goals

When you decide to contact a web agency, the first question you will most likely be asked is: What goal do you want to achieve? The answers could be different: from new followers on your Facebook page to more contacts and visits on your website to more incredible popularity for your blog. Well, regardless of the goals you have set for yourself, with a web agency, you can have a perfect chance of achieving all the results you want. And even more.

Best Advertising campaigns

With the help of a Website Development Company in Delhi, you can aet up best advertising campaigns online with great landing pages. With tailored and target landing pages Google ADS or Facebook ADS, or Instagram sponsorships always work better and gain leads and queries.  A good landing page is about great images, with targeted content easy to fill forms. All elements will allow you to have campaigns that are as performing as possible in terms of results.

They analyze competitors to do better.

It is one thing to look at what competitors are doing on their own; it is another thing if the professionals of the sector do it. This is because the Digital Strategists of the Web Agencies use a series of tools to monitor competitors' results from time to time. Beneficial programs to better understand how others work and can improve more and more.

If you want to know how your company is positioned on the web compared to the others, rely on a Website Development Company in Delhi to have a clearer and overall vision of your sector.

Conclusion: There are various types of web agencies. Those specialized in defining brand identity then distribute this identity on web channels, those sensitive to communication on social media, those focused on creating e-commerce sites. In short, there is a web agency for every need. From the website to the social profiles, from the newsletters to the blog, it is up to the Website Development Company in Delhi to manage all your online projects. To do this, it makes use of a group of selected collaborators, preferably passionate and in love with their work, who follow the different customers working as a team.

Why SEO Service is Important for Small Businesses?

One of the key things is search engine optimization provides opportunities for small business to compete with large ones i.e., online playing field to bring customers for their business. 

Apart from small businesses, several large companies also need SEO services to grow their sales and business. 

One just cannot ignore SEO in today online world. 

Some of the other reasons why SEO service is crucial for small business – 

Opportunity to compete – 

Small businesses need professional SEO services in Delhi so that they can compete with other large businesses. There is cutting edge competition. Every business has competitions. Small businesses don’t have proper resources and knowledge to grow their business and sometimes they get swamped with deep pockets of competitors. 

Provides expertise - 

Search engine marketing agencies have skilled professionals who are expert at handling small business easily and bring desired results for them. It’s good to choose expertise when one cares about their business. 

These professionals have expertise in strategizing, researching and finding best possible ways to increase the visibility of your business on search engine results pages. 

When small business partners with professional SEO services, then they are partnering with someone who has massive knowledge and experience in creating campaign to reach potential customers. 

Small businesses who are looking for best results need to hire Search engine marketing agency in Delhi. 

Many small businesses choose to go on their own by gaining knowledge and applying them into their business but it takes lot of time and effort. You can’t win the battles of business on their own.

Helps to understand the audience – 

SEO helps in knowing the type of audience a business has and better understanding the customer’s intent and what kind of content and format should be created in order to provide useful content to target audience. 

This increases the chance of growing business effectively because now we know what our audience wants so instead of wondering, its now easy to strategize and build strong content. 

It also gives clarity what kind of audience we are dealing with. In order to better understand the audience, we have keyword research tools like Ubersuggest, Ahrefs etc, Google Analytics to monitor customer’s performance and their actions to make better decisions. 

SEO is budget-friendly – 

Search engine marketing agencies in Delhi offers budget-friendly professional SEO services to small businesses. These services are budget-friendly which makes one’s businesses to reach new heights. Sometimes it becomes little expensive but it’s a smart choice to pay for SEO services and in the end its worth it. 

Rather than choosing to do it on your own with the intentions to save money, its better to spend money getting professional SEO services in Delhi from experienced agencies. 

Support and maintenance – 

SEO services includes support and maintenance for small businesses. Professional SEO service provider will be responsible for maintaining the top rank and traffic of business for long time. 

As SEO keeps changing from time to time, so its crucial to strategize how to stay on top and keep competing with large businesses and SEO service providers are experts in that. If you are looking for such professional SEO services in Delhi then there are several best search engine marketing agency in Delhi. You can lookup to them. 

Have time to concentrate on core things - 

Getting SEO services for small business is a good choice as it helps small business to make time to work on core things. They will have chance to succeed in all areas of business simultaneously within short span of time.

3 Cost-effective Ecommerce website development companies in Delhi

Getting a trusted company for e-commerce website development is Delhi is not an easy task. Many others claims they are best. Whether you are looking to start a new business or looking for growth in an existing business, both require a company that can help your business in boosting sales and traffic.

But we have made it easy for you. We have sorted here is a list of the 3 best companies in Delhi for your e-commerce website development. Hope it helps-

 

  Ø AMS Digital–

Being one of the most reputed e-commerce website development companies in Delhi, AMS Digital is giving tough competition by offering custom e-commerce development for b2c businesses to accelerate their business growth at cost-effective prices and extremely secure websites.

With having a competent professional team of developers and designers in Magento, Shopify, WooCommerce, Drupal, Laravel, etc. and hundreds of successful e-commerce projects, AMS Digital guarantees customer’s satisfaction.

Its e-commerce development services include customization, theme and plugin development, awesome UI and UX design, mobile e-commerce application and API development as well as e-commerce website support, troubleshooting and maintenance.

Moreover, AMS Digital was ranked 5 out of 5 on Google by their customers for understanding customer’s needs and boosting sales and traffic growth.

For more information about pricing and all, you can opt free consultation available on https://www.amsdigital.in/

 

 

Ø  Techmagnate–

Founded in 2006, Techmagnate is one of the most trusted and reputed e-commerce website development company in Delhi.

This company has earned several recognitions such as in Jan 2021, Techmagnate gets featured on the list of The Best marketing Companies by Digital.com.

In 2019, this company significantly showed an average of 150 % of website traffic to its customers which proves the expertise of the team to drive traffic and sales.

Another reason to opt Techmagnate is, in May 2017, it was rated as the second best web design company in India by topseos.com. In 2014, it was rated Web Designing Company of the Year by Silicon India.

With thousands of successful projects, Techmagnate offers attractive, fast, user-responsive e-commerce websites to drive user engagement and an amazing shopping experience for users at reasonable rates.

Site :- https://www.techmagnate.com/

 

Ø  Brandhype –

Founded in 2014, Brandhype, which is known for its excellent consistent results, is now one of the fastest-growing e-commerce website development company in Delhi.

Ranked as best, the strategies used by Brandhype helps existing as well as new businesses to stand out in the competitive market.

Its e-commerce platform features include secure payment processing, high conversion store, real-time shipping calculation, inventory tracking, ultra-fast website, multiple payment gateways, powerful marketing tools, advanced product options, multiple stores for all countries and many more.

Apart from these, its e-commerce solutions offer multiple benefits for customers such as lower marketing costs, development of website by using latest technologies, integrated social media marketing, customer-friendly website designs for better customer experience, etc.

With the help of a dexterous and competent team, Brandhype has delivered deviant website design services for both static and dynamic websites as well.

You can get a call back if you want to know more about pricing and services by visiting brandhype.in.